Specialized mass media have always been a powerful channel for delivering information to users.
Now the most effective and widely represented direction of the media are informational sites devoted to gaming topics.
Gaming magazines, which have long been the main source of information about games, have now given way to internet resources.
Specialized exhibitions are still important information platforms for the gaming industry (E3, GDC, Gamescom, IgroMir, KRI, DevGamm). Direct communication of the press and players with developers, exchange of experience between market participants, new contacts – this is what conferences and exhibitions offer in a concentrated form.
Another important channel for delivering useful information to players is TV broadcasts, both in the format of classic TV broadcasting and on a variety of video content channels.
Publishing and operating games
Games are distributed or operated (in the case of MMOs), as a rule, not by the developers themselves, but by the publishers. At the same time, publishers (or operators) localize games, interact with platform owners, conduct marketing campaigns, deploy infrastructure, and provide technical and informational support for released games.
This level is practically unavailable for medium and small gaming products. As a rule, such products are brought to the market by the developers themselves, directly interacting with the platforms.